BIKEID recognizes the importance of protecting the privacy of your personal data. Most of our processing of your personal data is necessary for us to perform our contractual obligations to you, and other kinds of processing relies on BIKEID’s legitimate interest for processing as set out below. The Integrity Policy applies when BIKEID provides services and products related to purchase, service matters and other contacts with BIKEID.
The Swedish company Stålhästen Cyklar AB, reg. no. 559118-3214 (“BIKEID”), is the controller of your personal data. BIKEID and selected suppliers may process your personal data on BIKEID’s behalf and in accordance with BIKEID’s instructions as stated below, and are thereby processors of your personal data. BIKEID intends to process all personal data in a legal, open and fair manner in accordance with applicable law (General Data Protection Regulation).
Categories of data processed, purpose and legal basis for processing:
Below is a summary of the categories of data that we process, the purposes of processing the data and on what legal basis we are processing your data. BIKEID collects and processes personal data when you make a purchase on BIKEID’s website or physical store, use BIKEID’s support, visit BIKEID’s website or otherwise contact BIKEID. The collection and processing of personal data is mainly for the conclusion of purchase agreements and the providing of services and offers. Our collection of data also occurs to enhance the overall customer experience by improving customer service and more efficient handling of matters and complaints.
If you make a purchase online we will collect the following contact details
We will use your contact information to (i) process your purchase/orders and any returns, exchanges and complaints you may have relating to your purchase; and to (ii) communicate with you regarding your purchase and to answer and administer any questions or comments you may have regarding our products or services.
If you have subscribed to our newsletters, we will also use your contact details to send out such newsletter, based on your consent. We may also process your contact details that you have shared with us when you have purchased a product, to keep you informed, via email or other messenger services, of our special events or promotions. This processing is based our legitimate interest of being able to market our products to our existing customers.
Credit card details
If you make a purchase online or in our physical store and chose to pay by credit/debit card or bank transfer, you will provide your credit card information and/or other information necessary on our website or Izettle to finalize your purchase. Your credit card/bank details will not be saved by us and are encrypted. The processing of your credit card/bank details is necessary in order for us to be able to fulfill our contractual obligations to you.
Consent and withdrawal
Does BIKEID share your information with others?
BIKEID does not sell or rent our customer’s personal data to any other entity. BIKEID may share our customers’ data with selected suppliers who perform functions on our behalf such as fulfilling orders and delivery of orders, processing payments, carrying out promotional services or data management, to maintain our website, to distribute emails, to send out our newsletter, to provide client communications and to manage our customer database. As necessary, the personal data you provide to us may be processed by these third parties, solely on BIKEID’s behalf and in accordance with BIKEID’s instructions as data processors. We do not authorize any of our suppliers to make any other use of your personal data.
Transfer outside of the EU/EES
We may share your data with our selected suppliers, who may process your data in countries both inside and outside of the EU/EES when performing functions on our behalf as set out in section 4 above.
Your data subject rights
In this section 6, we have summarized your data subject rights to request access, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing, and your right to lodge a complaint with the supervisory authority.
If you want to exercise your rights, please send us an email at firstname.lastname@example.org. Please note however that if you want to lodge a complaint with the supervisory authority, you need to contact the authority directly. Notwithstanding anything to the contrary herein, BIKEID reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.
Right of access
You have the right to obtain confirmation of whether personal data concerning yourself are being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).
Right of rectification
You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.
Right of erasure
Under certain circumstances you are entitled to request that we erase your personal data or restrict our processing of your data, for example when it is no longer necessary for us to process your data taking into consideration the purposes for which they were collected.
Right to objection - direct marketing and profiling
You have the right to object at any time to processing of your personal data. When any of your personal data is processed in terms of direct marketing purposes you have the right to object to direct marketing, which includes profiling, to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.
Right to lodge a complaint with supervisory authority
Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence or the place of the alleged infringement.
How do I unsubscribe from BIKEID’s newsletters and emails?
If you do no longer wish to receive our newsletters or other emails, you can unsubscribe as indicated in the particular communication, i.e. by using the unsubscribe link which is included on all newsletters and other emails. You may also contact us at email@example.com
How long do we keep your data?
We will retain your personal information for as long as necessary in relation to the purposes for which they were collected or otherwise processed.
Unless you actively chose to sign up for our newsletter at a time of purchase online or in-store, we will not use your email-address for any other purpose than to reach you in relation to your recent purchase.
If you have signed up for our newsletter we will save your data for as long as needed to provide you with this service. We will also retain your personal information as necessary to comply with applicable legal obligations, to resolve disputes, and to enforce our agreements. Statutory obligations to retain data further remain unaffected.
Is it mandatory to provide personal data?
When you purchase our products online or in our physical stor, the provision of certain mandatory data is necessary for BIKEID to be able to fulfill our contractual obligation to you, for example processing your order.
What is a cookie?
When you visit Bikeid.se, cookies are stored on your computer. A cookie is a small text file stored in your browser to recognise your computer on subsequent visits. No personal information is stored in our cookies.
The information in your cookies is sent between your browser and a web server and includes information on user settings, login and how the website is being used.
What are cookies used for at Bikeid.se?
When you visit Bikeid.se, we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of Bikeid.se and to support our marketing.
Browsing can trigger a service email
Bikeid.se collects your browsing behaviour (e.g. categories, brands, products viewed) to improve the communication of relevant products and offers catered to you. An example of this collection is the products you have added to the shopping cart, but then have chosen to not complete the purchase. This could imply receiving a service email reminding you about the products left in your shopping cart. If you don’t want to receive emails regarding unfinished orders, you can contact us at firstname.lastname@example.org
We use various analytical tools such as Google Analytics, which assist us in collecting statistics on the use of Bikeid.se to create a better experience for you.
You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Bikeid.se also works together with companies to enhance our online advertisement to ensure you only are exposed to relevant ads including but not limted to:Facebook, CJ Affiliate, Youtube, Instagram and Google. If you want to be excluded from these types of advertisements, you can remove your cookie.